Portfolio Anne-Jet de NasCreative Concept Development, Production, Fundraising & Curating

AMSTERDAM OPEN AIR x
NXT MUSEUM


For
Amsterdam Open Air

In collaboration with
Babette Kolff 

Role
Partnerships

Over the past three years, Amsterdam Open Air has evolved from a music festival into an experience-based event, where cultural interactions such as theater performances, lectures, art, and branded activations complement the music. The festival’s mission is to celebrate Amsterdam’s vibrant and diverse communities by creating a ‘playground’ where connection and creativity thrive.

For the 2024 edition, I was invited, alongside Babette, to provide strategic advice on integrating large art-installations into the festival. We analyzed leading Amsterdam-based art institutions and the festival’s target audience to develop an innovative approach. This resulted in a partnership with NXT Museum, whom curated an interactive digital art show featuring artists from their archive paired with DJs and performers on the main stage. Also showcased on the festival terrain, was an immersive artwork by Roelof Knol, inviting festival visitors to actively engage and interact with the art-installation.


Photo credits
NXT Museum

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ABRASEI  DENZEL VEERKAMP  AMSTERDAM FASHION WEEK 2024  

MUSEUMNACHT AMSTERDAM  HUIS WILLET-HOLTHUYSEN 2024  

APPIE BOOD  EEN OVERDOOD  GALERIE DE SCHANS  

AMSTERDAM OPEN AIR  X  NXT MUSEUM 2024  

NDSM  YOUNG CURATOR PROGRAM  INFRAROOD  

APPIE BOOD  OVER.LEVEN  SEXYLAND WORLD  

INCLUSIV/E/XCLUSION STICHTING NEW MOVEMENTS, NEW HARD/CORE